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Continue to use a variety of channels to communicate agency goals and initiatives to the public

DOT will continue to use social media to promote agency projects and initiatives and monitor public feedback. The agency will also continue to develop video content explaining our projects and priorities, as well as conduct market research to measure the effectiveness of our public awareness efforts.  

Strategic Plan 2016 Initiative

9.1.1

Short-Term Milestones (by end of 2017)

Status

Update Description

DOT will continue to use social media and videos to promote agency projects and initiatives.

Ongoing

DOT continues to use social media and videos to promote agency projects and initiatives. Since the release of the Strategic Plan 2016, staff produced or managed contract production of 200+ videos/animations. In Spring 2017, the agency achieved over 5.3 million completed video views of the Spring 2017 online advertising plan.

Medium-Term Milestones (by end of 2021)

Status

Update Description

DOT will continue to use social media and videos to promote agency projects and initiatives.